According to The Daily Telegraph, Everton will begin working with Castore in the upcoming season.
Everton are set to switch kit manufacturers from hummel to Castore at the end of this season, according to reports.
The Toffees’ deal with the Danish sportswear firm is set to finish at the end of the current campaign, with the club having been looking at how to progress into 2024/25 in recent months.
The Daily Telegraph claims that Castore, founded in Bebington eight years ago by brothers Thomas and Philip Beahon, are set to become the official kit partner of Everton from next term as the club looks to maximise revenue streams across the board heading into a season where they will take residence in their new stadium at Bramley-Moore Dock.
Everton declined to comment on the speculation that they would be partnering with Castore, with any announcement on a change of kit manufacturer unlikely to arrive until towards the end of this season, perhaps at the start of next summer.
Castore’s brand has exploded in popularity in recent years thanks to partnerships in a variety of sports, including football, including ones with Newcastle United, Aston Villa, Wolverhampton Wanderers, Sevilla, Genoa, Bayer Leverkusen, and Feyenoord, as well as with tennis legend Andy Murray and the Red Bull Formula One racing team.
The company has retail locations across the country, including one at Cheshire Oaks in Ellesmere Port. In 2021, the company relocated its corporate headquarters from Liverpool to Manchester.
Aston Villa’s concerns about Castore’s “wet-look” jerseys, which players allege wear them out during games, caused the retailer to make headlines in recent weeks. Villa is apparently considering severing their relationship with Castore as a result of the scandal.
The Telegraph quoted a Castore spokeswoman as saying: “There has been some media speculation concerning a potential problem with the football uniforms that Castore provided to the Aston Villa Football Club. In order to uphold the standards we demand, we are carefully collaborating with the club to address this problem as soon as possible. We want to express our gratitude to the club for their up to date patience and support.
Newcastle United will also terminate their contract with Castore by invoking a clause, however this is unrelated to the merchandise. Newcastle will partner with Adidas beginning with the 2019–20 season on a multi-year arrangement, allegedly worth £30 million per season, as part of their efforts to significantly increase earnings. On the Amazon Prime documentary “We Are Newcastle United,” that arrangement was disclosed.
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