In support of the campaign of former President Donald J. Trump, a Florida trial lawyer named Dan Newlin is running a 30-second commercial featuring former NFL quarterback Brett Favre, who won a Super Bowl with the Green Bay Packers. It started to show up in Pennsylvania a few days ago. As part of a statewide television advertising buy of $10 million, Mr. Newlin stated he planned to spend between $2.5 and $3 million on the advertisement. According to him, the Favre advertisement will be shown often during weekend sports and newscasts.
Here is a look at the advertisement, its veracity, and its main lesson.
On the Screen
This advertisement is essentially what you would anticipate if your friend who doesn’t work on Madison Avenue decided to take a side gig in presidential advertising, save from the fact that it stars one of the all-time great quarterbacks.
Mr. Favre addresses the camera directly while sporting a sky-blue polo shirt, a buzz cut, and a serious expression in what appears to be his living room. Shelves displaying pottery and family photos hang over his right shoulder; to his left is what appears to be a patio and a view of trees. His only image credits him as a “Professional Football Hall of Fame QB.”
The final segment of the spot is the most captivating. The words “Trump 2024” are displayed in a large blue image, and viewers are told that “Dan Newlin is responsible for the content of this advertisement.” Dan, who? All that is provided to the viewer regarding Mr. Newlin is his law firm’s toll-free number.
The Script
In this election, I, Brett Favre, am supporting Donald Trump. Just consider the circumstances of today. In the Middle East, there is never-ending bloodshed. Globally, conflicts are becoming more intense. Additionally, President Putin is making nuclear threats.
Let us not take any chances, Pennsylvania. To safeguard our families and bring about world peace, we require a strong leader, and Donald Trump is the best option, in my opinion. So vote for Trump with me.
Accuracy
Bloodshed is occurring in the Middle East, and the conflict is getting worse. It is true that Mr. Putin has made menacing remarks about nuclear war.
The Takeaway
Mr. Favre is no novice salesman; he has been involved in Republican politics for many years. Perhaps his most memorable role was playing the lead in an advertisement during the Republican Senate primary in his native Mississippi in 2014. Ever since he left football, he has made no secret of his support for Mr. Trump.
With an intimate feel and Mr. Favre speaking to viewers directly rather than tossing passes or posing for pictures in front of a crowd, the advertisement is primarily directed at male voters. Even though he is well-known and wealthy, the scene is domestic, reminiscent of well-known kitchen-table advertisements where regular people talk about financial concerns.
Mr. Favre is not particularly knowledgeable about national security. His most notable involvement with the government came from his involvement in a highly publicised scandal in which he and others were sued by the State of Mississippi on charges of misusing public assistance funds.
He presents a straightforward, general defence of Mr. Trump’s noninterventionist viewpoint. Vice President Kamala Harris is never specifically mentioned by him. Furthermore, he never suggests how Mr. Trump would deal with the issues he points out.
However, it’s unclear which one is truly important because the advertisement focusses on Mr. Favre’s notoriety. However, Mr. Newlin may have taken into account the fact that the Packers are still despised by some Pennsylvanians for defeating the Pittsburgh Steelers in Super Bowl XLV, even after more than 13 years, when choosing his pitchman.
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