Eye Surgery Scotland announced plans to renew its Hibernian FC community partnership for a second season to further champion the importance of regular eye checks.
Through its connection with Hibernian FC, brokered by sports rights specialist Eleven Sports Media, Eye Surgery Scotland hopes to reach a wider audience.
The eye care specialists can connect with supporters at every stage of the match day using fan engagement platforms and digital displays, including the pitch-facing LED and big screens installed around the stadium.
Eleven Sport offers branding options on its online Statzone content, social media outlets, and specialized fan club channels StadiumTV and StatTV.
“Aligning our brand with the Hibernian FC brand is an expression of our passion for good health and wellbeing and gives us the opportunity to reach a wider audience,” stated Dr. Andrew Tatham, co-founder of Eye Surgery Scotland.
We’re eager to encourage physical fitness, so the connection to sports makes sense. In addition to fostering social connections, football unites communities.
Eye Surgery Scotland has declared that it would extend its community engagement with Hibernian FC for a another season in an effort to raise awareness of the value of routine eye exams.
With the help of sports rights broker Eleven Sports Media and its partnership with Hibernian FC, Eye Surgery Scotland intends to expand its audience.
The stadium’s large screens and pitch-facing LEDs are only two of the digital displays and fan interaction platforms that the eye care experts can use to interact with fans at every point of the match day.
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