K-based golf equipment company Lynx Golf has announced a new brand positioning dedicated to supporting golfers at the early stages of their golfing journey.
Lynx Golf says that its strategic shift underscores its ‘commitment to inclusivity, accessibility and excellence that will ensure that new golfers receive the tools and guidance they need to thrive in the sport’.
Lynx Golf’s new positioning focuses on providing beginner and junior golfers with high-quality equipment and resources tailored to their needs. This initiative aims to make golf more approachable and enjoyable, fostering a love for the game from the very first swing.
Steve Elford, co-owner of Lynx Golf, said: “Golf is a sport that anyone can enjoy, and we believe it’s essential to support players right from the start. Our new positioning is all about making golf accessible and fun for beginners, helping them develop their skills and confidence on the course.”
Lynx Golf will remain a performance brand, with the upcoming launch of a both a brand new ‘Ready to Play’ set specifically designed for early-stage golfers and the new Prowler MB100 Irons, designed to enhance playability and precision for more experienced players.
Stephanie Zinser, co-owner of Lynx Golf, highlighted the innovation behind the new product line: “We are thrilled to introduce our new range of performance clubs during 2024. These clubs are engineered to provide the best possible experience for our golfers, ensuring that they have the right tools to grow their game.”
To build on the new positioning, Lynx Golf has launched a new website and a new brand message entitled ‘Unleash Your Game’.
The new website offers a user-friendly experience with comprehensive product information, engaging content, and educational resources tailored for beginners.
To celebrate the launch, Lynx Golf is also offering a site-wide discount of 20% on all products for a limited time, inviting golfers to experience the brand’s new offerings at a special price.
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