In a few years, Middlesbrough will achieve a significant turning point in their history.
Naturally, the team was founded in 1876, making them among the Football League’s founding teams.
It also indicates that the 150th anniversary of their founding is not too far off.
In less than three years, during the 2026–2027 season, Middlesbrough is expected to reach that milestone.
Plans to commemorate the occasion are therefore currently being made. One of those is expected to have a big influence on the club’s branding.
Middlesbrough set for badge change
The club confirmed in a statement on Wednesday that they will be changing their badge as part of their upcoming anniversary celebrations.
Since 2007, Boro has been using their current logo. This version of the badge has the lion, which is now customary, in the middle of the shield.
At the top and bottom are the name of Middlesbrough Football Club along with the year of its founding.
Now, that is all about to change, as the club has announced that they will have a new logo in time for their 150th anniversary.
The selection of a new badge will involve supporters, and potential new badge submissions from design experts will be welcomed.
Still, there’s a good chance that this decision will cause disagreement among Middlesbrough supporters.
New logo may generate mixed reaction
The announcement of a new badge is likely to cause disagreements within The Riverside Stadium.
When new logos are unveiled, it frequently happens that supporters do not always take to them well. The recent misguided endeavour by Leeds United is one that comes to mind in particular.
There is a perception that clubs frequently forsake the heritage of their previous badges in favour of ones that appear to be more driven by commerce when switching them out.
It should come as no surprise that some people who have had a long history with the club find that difficult to accept. Therefore, Middlesbrough will want to stay out of this kind of situation.
In fact, the team has stated that this opportunity will be given in response to suggestions and that supporters will be involved in choosing the new look.
But since everyone has different preferences, not everyone will think the same thing about the current badge or the one that replaces it.
In light of that, different Middlesbrough supporters will probably be experiencing different emotions. These will apply to both the redesign of the current design and its implementation.
Indeed, if fans are excluded from the consultation and selection process, they might feel displeased with what is ultimately revealed.
That being said, if Michael Carrick and his team can succeed on the pitch between now and then, not many people associated with Middlesbrough will be as concerned about that.
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