December 5 – English Championship club Norwich City have returned condiment producer Coleman’s (famous for its English mustard) to its official club sponsorship roster, with the first activation of the partnership being a ‘Bring the Heat’ campaign set to take place over the club’s festive fixtures.
Founded in Norwich in 1814, Colman’s has been an icon on the British dinner table for over 200 years and its association with the football club includes a previous front-of-shirt sponsorship.
The festive promotion revolves around supporter giveaways and engaging video content.
Colman’s aims to elevate the excitement surrounding the upcoming series of matches, notably kicking off with the East Anglian derby against high-flying Ipswich on December 16.
Aimee Thomason, Senior Brand Manager at Colman’s, said: “We are thrilled to join forces with Norwich City once again, in what is the time of year most synonymous with Colman’s. We’re excited to bring the heat and create an electric atmosphere around the club and the supporters ahead of the Old Farm Derby and the ensuing games.”
Norwich City Head of Partnerships, Jonathan Casbon, added, “We are excited to welcome back Colman’s on board as an official partner. They have an iconic status with Norwich City FC and we still see many nostalgic fans around the city wearing our past shirts emblazoned with the Colman’s logo.
“The ‘Bring the Heat’ campaign perfectly captures the intensity and excitement that surrounds the busy festive football period, and we look forward to seeing Colman’s engage with our passionate supporter base once again.”
Contact the writer of this story, Harry Ewing, at moc.llabtoofdlrowedisni@gniwe.yrrah
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