Who? The question asked by many when Rangers joined forces with Castore in what was a kit deal set to launch the sportswear manufacturer into the mainstream.
The “big” corporations were never going to be swarming the Ibrox company because of years of litigation on both sides of the new agreement with Mike Ashley and Elite.
Following some teething issues in their first football endeavour with Rangers, Castore is now beginning to make a dent in one of the most competitive markets following the release of their financial results by Business Live.
Rangers kit partner Castore a brand on the up
The company’s turnover increased from £48.8 million to £115 million in just one year, and its pre-tax profits increased from £8 million to £14.6 million.
In comparison, it will take them some time to overtake companies like Adidas and Nike, who have profits of over £10 billion and £20 billion, respectively.
Despite their smaller stature, director Tom Beahon told The Athletic earlier this year that they still have an advantage over these big companies:
Is it feasible to have an advantage over major corporations like Adidas and Nike?
Along with the Rangers, more teams are becoming Castore’s partners each season, but controversy is always a possibility.
Aston Villa’s clammy uniforms are the most recent PR misstep.
Although the expansion is commendable, they resemble remote-controlled speedboats more than oil tankers with turbochargers.
Eventually, though, they have established a solid foothold in the market, proving they were worth the risk.
The original agreement between the Rangers and Castore has two years left, but both sides have improved since three years ago.
even though they both still have a ways to go before they can reach their goals.
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