Reading ‘on brink’ of signing exclusivity with new potential owners

Before a full takeover, Reading is ‘on the brink’ of signing exclusivity with European hedge fund Genevra Associates, according to the Reading Chronicle.

Though primarily based in Europe, they welcome investors from all over the world, characterising themselves as ‘a dynamic investment management company’.

The club was listed for sale more than a month ago, and Dai Yongge has been in talks with several prospective buyers, including Mike Ashley, the founder of Sports Direct.


The Reading Chronicle is aware that Genevra Associates is leading the race, though, and they plan to sign exclusivity in the next few days.

The Chronicle has been informed by sources that an official confirmation of the takeover is anticipated by January.

The group had previously expressed interest in a minority ownership position in Manchester United.

This builds on the positive news that Reading defeated Wycombe Wanderers 2-1 on Saturday to record their first away victory in more than 370 days.

Until the EFL formally ratifies everything, neither the football team nor the party in question can comment.

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