Wolverhampton Wanderers has said its season ticket price increases are “crucial” in response to backlash from fans.
Supporter groups have joined to campaign against the hikes, which in some cases are by 190%, with an online petition which has amassed 14,500 signatures so far.
The Premier League club said the increase was a “crucial step” to continue to compete at the highest level. Wolves boss Gary O’Neil guided the club to ninth place in the league and to the FA Cup quarter-finals this season.
It’s created a frequently asked questions page on its website, defending the decision to increase prices “to align more closely with comparable clubs”
Owned by Chinese conglomerate Fosun, Wolves recorded a loss of £67.2m for the financial year to 31 May 2023, which followed on from a loss of £46.1m for the previous 12 months.
According to BBC Sport, the club feels that it did not violate any of the Premier League’s profit and sustainability regulations, which stipulate that clubs must lose no more than £105 million in a rolling three-season period, or £35 million every campaign, in order to be punished.
Clubs that break certain regulations risk fines or point deductions.
“In a city with the second highest unemployment rate in the UK and a cost of living crisis, these prices are offensive and will now force many to question if they can afford to renew – perhaps even putting some in financial difficulty to fund the one thing that they treasure,” stated the Wolves 1877 trust.
“We implore the club’s officials to reevaluate their strategy on ticket pricing before irreparable harm is done to the
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