Sheffield United agree significant contract extension despite fan concerns over quality of offering
The catering group that provides the matchday food and drink to Sheffield United have pledged to “elevate the culinary experience” at Bramall Lane after agreeing a significant extension to their contract with the Blades. Levy UK + Ireland, an arm of caterer Compass, has worked with United since 2009.
The group have now agreed a 10-year extension to their agreement with the Blades, with the value undisclosed. As well as refreshments for fans on the Bramall Lane concourses, Levy also provide matchday and corporate hospitality and non-matchday events including concerts. The agreement will also see further investment in Bramall Lane after impressive work on the recently refurbished 1889 Suite was completed.
Levy “has consistently demonstrated a deep understanding of our club’s values and our fans’ expectations,” according to United CEO Stephen Bettis. This fruitful collaboration has made a big difference to the Bramall Lane matchday experience. We anticipate that our partnership with Levy will continue to grow.
Levy’s COO stated: “Our Levy team is committed to elevating the culinary experience at Bramall Lane, investing in improvements to further enhance the matchday experience for the loyal supporters and guests of this great club.” As part of our Big Fan Survey last summer, The Star questioned supporters if “the matchday food/drink at the stadium [was] of a satisfactory quality and price?” The issue of matchday food and service quality has long been contentious among Unitedites. Seventy-eight percent of the respondents said they didn’t think so, and some of them mentioned that the food was the biggest thing they thought should be improved about matchday experiences.
Leave a Reply