April 2, 2025
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Swindon Town has had a difficult few years in League Two.

After being demoted from the third division, the team was taken over by Australian entrepreneur Clem Morfuni in 2021.

Some supporters believe a change is necessary because the Robins have fallen farther and farther back in the fourth division since then.

We asked Ciaran, our Swindon Fan Pundit, what message he would like to convey to the people in power right now.

Ciaran told Football League World: “I would advise the club’s owner to be less incompetent.

“I completely agree that the club owner should sell the team or find investors to join him and find football players to help him run the team more skilfully, but I believe that trust has gone too far for me to return to him.”

Simply be more open and honest than he has been; if he is not willing to sell, simply be more open and transparent. Don’t try to hide anything; just be direct in your statements.

Sell the club, though, if possible. Sell it to someone with a better understanding of football, the English game, what a lower league team should be like, and what a treasure trove Swindon Town could be.

Something must change at Swindon before it’s too late

Although results have picked up slightly at Swindon since the turn of the new year under new boss Ian Holloway, the side still looks some way off making a return to the third year.

Year-on-year, Swindon have finished lower than they did the previous year since Morfuni came in.

Their sixth-placed play-off finish in Morfuni’s first year at the club made for a promising start, but it has been nothing but decline since then.

It was followed up by 10th and 19th-placed finishes in consecutive years in the seasons after.

Naturally, when the club found themselves second-last in the table by December last year, fans saw the pattern repeating, with relegation to the National League a firm possibility.

Swindon Town Supporters Trust released a statement calling for a club sale around this time, before it was too late to act.

The message said, “It’s the result of years of poor leadership and mismanagement at our beloved club.”

Did it begin in 2021 when Clem Morfuni bought the team?

“No, it started a long time before that, but he is the owner today and the last three years have seen a dramatic decline on and off the pitch.”

They continued by calling the next transfer window ‘the most crucial transfer window in the club’s history’, but it came and went with the Robins only acquiring custodian Connor Ripley and two loanee strikers on permanent contracts.

Regardless of whether they dodge the drop or not, as Ciaran points out, it is likely too late for Morfuni’s reign to regain its image, but pressure will undoubtedly increase if the team drops to the fifth division.

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