Supporter organisations at Huddersfield Town have voiced astonishment at the announcement of season ticket price rises for the 2025–2026 campaign.
Supporters are particularly concerned about concessionary pricing for kids, teens, and seniors at John Smith’s Stadium, where some categories are expected to see price increases of up to treble.
The season ticket price for under-14s, which is presently £49, will treble to £99. Similarly, depending on the stand, the cost of an under-18 season ticket is increasing from £129 to £249.
Senior ticket prices are also rising in most areas of the stadium; in the Riverside Upper stand, they have gone from £249 to £419 in price.
Huddersfield Town Supporters’ Association (HTSA) said: “We are surprised by the significant across-the-board price increases recently announced by the club.
More specifically, we are concerned about the changes to the pricing structure for season card holders under the age of 23, as well as the considerable price hikes imposed on the new categories.”
HTSA say they have made the case to the club, in their supporter engagement meetings, for keeping ticket prices as low as possible given the financial strain on families in Huddersfield.
They said: “In our opinion, this decision also goes against the trend at similar-sized clubs and comes despite higher TV revenue and the introduction of the new EFL TV deal, which is expected to negatively impact matchday attendance by making it easier and more convenient for fans to watch games from home.
“Huddersfield Town has now lost one of its most unique selling points, putting even more pressure on success on the pitch.
“Such a sharp increase risks a drop in sales, atmosphere, and even overall revenue.”
Huddersfield Town’s decision to increase prices came the same week as their League One counterparts, and Yorkshire rivals, Barnsley announced a ticket price freeze for next season.
Announcing the price freeze, Barnsley chief executive Jon Flatman said the input from supporters and the club’s Fan Advisory Board was crucial.
“The freeze is a thank you to fans for the support over the season so far despite significant rises in costs for the club in areas such as national minimum wage, higher national insurance costs and increased utility bills,” he said.
